Here at Four Pillars Gin we know that, as well as being young (we just turned three) and small (we’ve grown so fast, but remain a tiny part of the huge global gin market), we’re also very, very lucky.
We’re lucky as a business, and have benefitted from the support of the most extraordinary communities… from our local Yarra Valley friends to gin lovers around Australia and around the world.
And we’re lucky as individuals, particularly us three founders who, supported by the world’s greatest group of staff and a bunch of friends who’ve believed and invested in us, have been allowed to pursue a dream that has proved to be enormous fun along the way.
So as we turn three years old, we reckon it’s time to start giving back.
We’ve established something we’re calling the Four Pillars of the Community, and it’s about supporting four cause areas that mean a lot to us. Some of these areas matter to all of us as a business, and others are much more meaningful to one of us. And no we’re not so self-indulgent to tell you why. Instead we’ll just tell you what they are: Local & Community; Alcohol & Education; Women & Mothers; and Children & Opportunities
Each year we will be looking for a variety of ways to support these cause areas. In fact we’re already doing it… over the past twelve months, we have provided prizes for countless fundraising raffles and auctions. But we want to do more. We need to do more.
So this birthday (and every birthday in the future, as long we can afford to do it) we’ll be throwing a party on the first weekend of December every year. And we’ll be giving all the proceeds of the weekend’s activities (after we've given the government their pound and a half of excise-related flesh) to four organisations working to make a difference in these four cause areas.
Sometimes we’ll name them. Sometimes we’ll make the donations anonymously because we’re conscious that while our money can have just as much impact as any others, perhaps that organisation isn’t so comfortable taking money from a booze business (even one as, hopefully, responsible as ours).
In 2016 we are super pleased to announce that we have been able to donate $3000 to each of the four charities below.
First off we supported the Country Fire Authority (CFA) as our local community charity. Without them some of us wouldn’t be here, and we all sleep better at night knowing they keep our homes and community safe.
We also wanted to support the Smith Family this Christmas, because while we have enjoyed so many opportunities, we’re conscious there are so many families and children who haven’t been anywhere near as lucky as us. So we’re thrilled to be able to help a children’s education charity like The Smith Family that helps disadvantaged young Australians succeed at school, so they can create better futures for themselves.
The third beneficiary touches on a topic that’s very close to our heart, women and mothers. Our three stills are named for our mums, and the issue of those cancers that disproportionately target women is one we’d love to be able to make a modest contribution towards. So this year we will be donating to the Australian Cancer Research Foundation (ACRF), and while their work covers cancers of all types, we were particularly motivated by the funding they are putting towards groundbreaking new research and treatments in the area of ovarian and other cancers that target women and mums.
The final beneficiary, in the area of alcohol and education, is one we’re going to keep anonymous. They work in the very sensitive area of education, support and awareness around alcohol and pregnancy. Jeez that’s an area we want to support, because while we will always stand by the joy of a responsible drink shared together amongst informed adults, we are determined to do our bit to help ensure the vulnerable are protected from damaging behaviour around alcohol. So we will give as much as we can, but we will also give quietly and discretely.
Keeping with the festive vibe of our recently released Australian Christmas Gin, we've also created a Christmas card and all proceeds from the sale of this will go to the Four Pillars of the Community Fund. The card features the vibrant artwork showcased on the label, by artist Jade Suine, and is available at our distillery door.