Here at Four Pillars Gin we know that, as well as being young (we just turned four) and small (we’ve grown so fast, but remain a tiny part of the huge global gin market), we’re also very, very lucky.
We’re lucky as a business, and have benefitted from the support of the most extraordinary communities… from our local Yarra Valley friends to gin lovers around Australia and around the world.
And we’re lucky as individuals, particularly us three founders who, supported by the world’s greatest group of staff and a bunch of friends who’ve believed and invested in us, have been allowed to pursue a dream that has proved to be enormous fun along the way.
So as we turn four years old, and as we did in 2016 on our third birthday, the first weekend of December will be our birthday and annual community weekend.
We’ve established something we’re calling the Four Pillars of the Community, and it’s about supporting four cause areas that mean a lot to us. Some of these areas matter to all of us as a business, and others are much more meaningful to one of us. And no we’re not so self-indulgent to tell you why. Instead we’ll just tell you what they are: Local & Community; Alcohol & Education; Women & Mothers; and Children & Opportunities
Each year we look for a variety of ways to support these cause areas. In fact we’re already doing it… over the past twelve months, we have provided prizes for countless fundraising raffles and auctions. But we always want, and need, to do more.
So every birthday (for as long we can afford to do it) we throw a party on the first weekend of December. And we give all the proceeds of the weekend’s activities (after we've given the government their pound and a half of excise-related flesh) to four organisations working to make a difference in these four cause areas.
Sometimes we’ll name them. Sometimes we’ll make the donations anonymously because we’re conscious that while our money can have just as much impact as any others, perhaps that organisation isn’t so comfortable taking money from a booze business (even one as, hopefully, responsible as ours).
In 2016 we were able to donate $3000 to each of the four charities below.
We supported the Country Fire Authority (CFA) as our local community charity.
We donated to the Smith Family, because while we have enjoyed so many opportunities, we’re conscious there are so many families and children who haven’t been anywhere near as lucky as us.
The third beneficiary touches on a topic that’s very close to our heart, women and mothers. Our three stills are named for our mums, and the issue of those cancers that disproportionately target women was one we wanted to make a contribution to via the Australian Cancer Research Foundation (ACRF).
The final beneficiary, in the area of alcohol and education, is one we’re going to keep anonymous. They work in the very sensitive area of education, support and awareness around alcohol and pregnancy. Jeez that’s an area we want to support, because while we will always stand by the joy of a responsible drink shared together amongst informed adults, we are determined to do our bit to help ensure the vulnerable are protected from damaging behaviour around alcohol. So we will give as much as we can, but we will also give quietly and discretely.
In 2017, on the weekend of Saturday 2 and Sunday 3 December, we will be supporting the following organisations to support the truly incredible work they are doing within our community.
The Country Fire Authority is again our choice for our Local & Community cause area – without them some of us wouldn’t be here.
The Babes Project will represent our Women & Mothers cause area – a local organisation providing perinatal services to women in need of a little extra support.
Healesville’s Goodlife Farm will be the recipient for our Children & Opportunities cause area – a landmark program helping vulnerable young people by connecting them with animals and nature.
And this year, the organisation representing our Alcohol & Education category remains anonymous.
So please come on down and help us say thanks to our local community who've helped us get so far in such a short time. And we'll be auctioning off the stunning Christmas beetles made by local talent Clare James to add to the weekend contributions - this will be done via a silent auction held directly from the distillery.
*Due to rainy weather predictions in Healesville for Friday through to Sunday, we have unfortunately had to cancel our food truck plans. But we'll still have gin cheese, and spiced nuts, and delicious olives to snack on while you sip!
Hope to see you there enjoying a cocktail for the causes folks!