OUR RESPONSE TO COVID-19
Hi there gin-friends. We know what you’re thinking… at last, here’s a brand telling us how they are responding to COVID-19.
Seriously though, we have had to make some radical changes (our distillery is no longer open for tastings or drinks, see more below), and we have some other thoughts to share too.
As we navigate the coming weeks and months we will be guided by four key principles…
flattening the curve; remembering that we’re all in this together; putting people above all; and keeping top of mind that experiences matter.
OUR FOUR PRINCIPLES
Flattening the curve is key. We may not be able to stop this virus spreading entirely, but we can slow the spread to ensure that our health systems don’t get overwhelmed and instead remain able to support the most vulnerable in our society. We will only do so if we work together. Small groups. Great hand hygiene. Social distancing. Staying home if you’re feeling in the least bit unwell. Remembering, that we’re all in this together.
As we respond to the business impacts of this health and economic crisis we will put people above all. And we need to be prepared for this new operating environment to last at least six months, so we have to make some tough decisions. Like many businesses in our industry, the Four Pillars team is a blend of permanent and casual staff. We are determined to do our best to look after everyone and spread the pain across all our teams, regardless of their employment terms with us. We stand together today knowing that we will be stronger as a business and as a collective when we get through this.
And that leads to our last principle… experiences matter. Because we have to make sure that the world we navigate towards is one still worth living in. One where people can share a G&T, and a story and a laugh. One where people can go to a bar or an art gallery or a movie. One where our experiences are not limited to what we can order up through Netflix, Amazon and Deliveroo.
So even in these times of flattening the curve and all working together and placing the health of vulnerable people above all, let’s not forget what we are fighting for… a world we all want to live in and share together. Experiences matter. Sociability and hospitality matter. People and connections matter.
CLOSURE OF OUR DISTILLERY DOOR
From Wednesday 18 March, in response to the COVID-19 pandemic, Four Pillars Distillery made some changes to its operation in order to safeguard visitors, staff and production.
However, in line with government advice, as of Monday 23 March our hospitality operation will be temporarily CLOSED.
We will however be operating a retail frontage from 10:30am until 5:30pm each day.
The new cordoned-off retail space will be accessible to either one person, or one party of two, at a time to come in and purchase retail items. We are still accepting both cash and card, however it is strongly advised that you pay with card. Please wait for our lovely staff to sanitise your hands and give you the go ahead when you arrive.
While we are gutted that we can't continue to welcome you into the distillery for a drink or a taste, we know that we all need to play our part in helping to stop the spread and flatten the curve.
Our production will continue as usual (yes, you may have heard correctly that this will include hand sanitiser as well as gin...), and we will update you as soon as we are able to open our doors for a very welcome G&T (or two).
Stay safe, stay calm, stay kind and please continue to support your local retailers by buying better gin (and better wine, bread, groceries...).
CHANGES OUT IN THE WORLD
After our gin, our craft and our people there’s nothing we believe in more than sharing gin experiences with the world.
So work continues on our Four Pillars Laboratory in Sydney’s Surry Hills, with our plan to be open (in a measured and responsible way) in June of this year. And just yesterday work began on our new site next door to our current Distillery building in Healesville, where will open an expanded home for both our hospitality and production.
Current events may push back the timing a touch, but the scale of our ambition for our gin, our people and our home town remains undiminished!
Finally, anyone who knows Four Pillars knows we love events... we love the chance to share our gin and our stories with friends and to support Australia’s creative and hospitality communities in the process.
But for now, as we all wrestle with this new world, we will be cancelling all the events and masterclasses we host at our distillery as well as events out in the wider world. Anyone holding tickets for existing events will be offered the full range of options.
KEEP ON DRINKING BETTER GIN
Our support for the hospitality industry in these difficult times is rock-solid, as is our determination that people should still have the chance to drink better gin at the end of some of the hard days and weeks ahead.
So we will be looking at ways we can support bars, restaurants and retailers as best we can. We’re all in this together.
So, as always, thank you in advance for your support as we enter this period of uncertainty. We’re committed to continuing to serve up great gin to you (including a cracking new release coming very soon) no matter what the world may throw at us all.
We’re confident that we’ll all be back sharing a G&T and a story before we know it.
Stay well friends,
Cam, Stu & Matt