Question: what do Kim Kardashian and Four Pillars have in common?
Answer: we can both say that we #broketheinternet.
Yep, no word of a lie. The response was so incredibly, overwhelmingly, positive to our Bloody Shiraz launch that our system here crashed twice under the deluge of orders we received. We can’t say thank you enough to everyone who has bought a bottle (or two) so far. We feel truly humbled. And to those who haven’t had a chance to grab one yet, keep your eyes on the website, for on World Gin Day we are unleashing Bloody Shiraz Gin on the world.
On that note.. World Gin Day! Who doesn’t love an excuse to spend a whole day celebrating all things gin? Free gin tastings, gin pig, gin macarons, gin cocktails… heaven! If you are anywhere near the Yarra please come and pay us a visit – it’ll be an unreal day.
In other news, Stu managed to return from the US in one piece, albeit with a questionable new nickname (#stuthebeast), and by all accounts our launch into the US is off to an awesome start. We sold five cases of gin at a K&L spirits tasting in San Fran, which was a record for them. Sammy and I are both heading over in July for Tales, so we’re all busy preparing for our next US onslaught. It’s exciting times in the Four Pillars camp!